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Ok Go Here It Goes Again Story

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2006 single by OK Become

2006 single by OK Become

"Here It Goes Again"
Here It Goes Again.jpg
Single by OK Get
from the album Oh No
B-side "The Lovecats"
Released September 25, 2006 (2006-09-25)
Studio Gula Studion (Malmö, Sweden)
Length 3:00
Characterization
  • Capitol
  • EMI
Songwriter(due south) Damian Kulash
Producer(s) Tore Johansson
OK Go singles chronology
"Invincible"
(2006) 		"Hither It Goes Once more"
(2006) 		"WTF?"
(2009)

"Here It Goes Once more" is a vocal past American rock band OK Go, the fifth single released from their second studio album, Oh No (2005). It was the band's merely single to chart on the US Billboard Hot 100 until "I Won't Let You Down" in November 2022 and peaked at number 36 on the UK Singles Chart, giving the band their 2nd UK top-40 hitting. The music video, featuring the ring dancing on treadmills, became a staple on YouTube, at in one case being one of their most watched videos with over 53 million views.

The single's B-side, "The Lovecats", is a encompass of the song by the Cure and was previously included on the ring'southward Do What You lot Want EP and the unmarried "A Meg Ways". An alternate version was nicknamed "UK Surf".

Composition and recording [edit]

Written by Damian Kulash Jr., the three-minute "Hither It Goes Again" is gear up in common time at a "Moderately fast rock" tempo of 144 beats per minute. It is equanimous in the primal of C major, with the song range spanning from C4 to A4.[i] Kulash also sang and played the guitar in the original mix, which was produced by Tore Johansson with co-product done by Eric Drew Feldman, Howard Willing and Ken Sluiter. Andy Duncan was another guitarist on the track. Other instruments on the recording include drums performed by Dan Konopka and bass by Tim Nordwind. David Carlsson and Petter Lindgård were the song'due south engineers, with Jens Lindgård existence the applied science banana. Recorded at Gula Studion in Malmö, Sweden, it was mixed at The Village Recorder in Los Angeles by Dave Sardy, and finally mastered past Robert Vosgien at Capitol Mastering, besides in Los Angeles.[2]

Commercial functioning [edit]

On the American Billboard Hot 100 nautical chart, outcome dated September 16, 2006, "Here It Goes Again" debuted at number 87,[iii] and by the next calendar week it rose to its tiptop into the peak twoscore at 38.[four] The runway lasted a total of 20 weeks.[5] Additionally, it reached into the top twoscore onto the Popular 100 at number 34,[half-dozen] too equally number 17 on the Adult Top forty[7] and Alternative Songs charts.[8] "Here It Goes Again" was also a Top 40 hit in other countries. On the UK Singles Chart, information technology debuted at number 36,[9] while on the Official New Zealand Music Chart its peak position was 28.[ten] In Commonwealth of australia, the vocal began at number 67 on the ARIA meridian 100 singles chart, and rose to 63 the adjacent calendar week and too topped the Hitseekers chart, which surveys tracks past bands that have not reached into the superlative l of the principal chart.[11]

Music video [edit]

The music video of the song is an elaborate performance of the band dancing on eight treadmills, bundled in two rows of four and in alternating opposite directions, in a single continuous take. Choreographed and co-directed past the band and lead singer Damian Kulash'southward sis Trish Sie, it took a full of seventeen attempts to complete the video.[12] As in the band's video for "A Meg Ways", Tim Nordwind lip-syncs the lead vocals instead of Damian Kulash, following the format from the trip the light fantastic choreographed for the song "C-C-C-Cinnamon Lips", which Tim sings. The video debuted on YouTube on July 31, 2006, and has been viewed over 53 one thousand thousand times. It premiered on VH1'south Top 20 Countdown that aforementioned day. OK Go performed the trip the light fantastic toe routine live at the 2006 MTV Video Music Awards.

The music video won the 2007 Grammy Award for All-time Short Class Music Video and the 2006 YouTube awards for Nearly Creative Video.

In "The Must List" on the August 18, 2006, outcome of Entertainment Weekly, the video was ranked number 9: "The votes accept been tallied, and this twelvemonth'south award for Best Employ of Treadmills in an Alt-Popular Music Video goes to... http://okgo.net/news.aspx".[13] In July 2011, the music video was named one of "The 30 All-TIME Best Music Videos" by Time Magazine.[14]

Britain Surf Mix [edit]

During the summer of 2006, the band recorded a slower version of "Here It Goes Again" "in their attic".[15] This version, dubbed "UK Surf" or the "U.k. Surf Mix", was released on iTunes in the United kingdom the same 24-hour interval as the single. After being featured in the January 2007 Grey'south Anatomy episode "Dandy Expectations", it was released in the US through iTunes on Feb 1, 2007, equally a digital download.

Track listings [edit]

Credits and personnel [edit]

Credits are adapted from liner notes of the single release.[2]

Locations

  • Recorded at Gula Studion in Malmö, Sweden
  • Mixed at The Hamlet Recorder in Los Angeles, California
  • Mastered at Capitol Mastering in Los Angeles, California

Personnel

  • Songwriting, vocals, guitar – Damian Kulash Jr.
  • Production – Tore Johansson
  • Co-production – Eric Drew Feldman, Howard Willing, Ken Sluiter
  • Engineering – David Carlsson, Petter Lindgård
  • Banana engineering science – Jens Lindgård
  • Guitar – Andy Duncan
  • Bass – Tim Nordwind
  • Drums – Dan Konopka
  • Mixing – Dave Sardy
  • Mastering – Robert Vosgien

Charts [edit]

Release history [edit]

In popular culture [edit]

According to MTV Games's Paul McGooyer, the video game Rock Band helped to spur farther interest in the band.[24] The E3 2022 trailer for Lego Dimensions features the song.[25] Parodies of the video take appeared on The Simpsons, The Adequately OddParents, Foster'south Home for Imaginary Friends, and Kuu Kuu Harajuku (created by Gwen Stefani).[26]

References [edit]

  1. ^ "OK Go – Here It Goes Again Sheet Music (Digital Download)". Musicnotes.com. Alfred Publishing. Retrieved October sixteen, 2012.
  2. ^ a b c Here It Goes Again (European single-sided 7-inch vinyl disc). OK Go. Capitol Records. 2006. ANGES22, 0094637520871. {{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  3. ^ "The Billboard Hot 100: September 16, 2006". Billboard. Prometheus Global Media. Retrieved September 9, 2014.
  4. ^ "The Billboard Hot 100: September 23, 2006". Billboard. Prometheus Global Media. Retrieved September 9, 2014.
  5. ^ a b "OK Go Nautical chart History (Hot 100)". Billboard. Retrieved September 9, 2014.
  6. ^ a b "Oh No – OK Go Awards". Allmusic. Rovi Corporation. Retrieved September 9, 2014.
  7. ^ a b "OK Get Chart History (Adult Pop Songs)". Billboard. Retrieved September 9, 2014.
  8. ^ a b "OK Go Nautical chart History (Alternative Airplay)". Billboard. Retrieved September 9, 2014.
  9. ^ a b "Official Singles Chart Acme 100". Official Charts Company. Retrieved September 10, 2014.
  10. ^ a b "OK Go – Here It Goes Once more". Top 40 Singles. Retrieved September 9, 2014.
  11. ^ a b c "Upshot 870" ARIA Top 100 Singles. National Library of Australia. Retrieved September 24, 2020.
  12. ^ "Here Goes 'OK Go' Once again". CBS News. October 26, 2006.
  13. ^ "The Must Listing: Baronial 18, 2006". Amusement Weekly. Time Inc. August 11, 2006. Retrieved October 5, 2014.
  14. ^ Claire Suddath (July 28, 2011). "The 30 Best All-time Music Videos - OK Become, 'Here Information technology Goes Again'". Fourth dimension. Archived from the original on September 26, 2011. Retrieved August 19, 2011.
  15. ^ OK Get - news Archived September 27, 2007, at the Wayback Motorcar
  16. ^ Here It Goes Over again (United states promo maxi-CD). OK Go. Capitol Records. 2006. DPRO 0946 3 75213 2 viii. {{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  17. ^ Here Information technology Goes Again (European CD single liner notes). OK Become. Capitol Records. 2006. ANGECD22, 0094637520826. {{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  18. ^ Here Information technology Goes Once more (Australian CD single liner notes). OK Go. Capitol Records. 2006. 094637520826. {{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  19. ^ Here It Goes Again (New Zealand CD single liner notes). OK Get. EMI Records. 2007. 3868350. {{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  20. ^ "Official Scottish Singles Sales Nautical chart Elevation 100". Official Charts Company. Retrieved June 7, 2018.
  21. ^ "FMQB Airplay Annal: Modern Rock". FMQB. Archived from the original on March 22, 2013. Retrieved Feb 22, 2022.
  22. ^ "FMQB: CHR". FMQB. Archived from the original on March 22, 2013. Retrieved February 22, 2022.
  23. ^ "The ARIA Written report: New Releases Singles – Week Commencing 23rd October 2006" (PDF). ARIA. October 23, 2006. p. xxx. Archived from the original (PDF) on February 23, 2008. Retrieved February 22, 2022.
  24. ^ Gies, Arthur (September 27, 2010). "Rock Band 3: Songs on the Move". IGN . Retrieved September 27, 2010.
  25. ^ LEGO Dimensions (June 9, 2016), LEGO Dimensions: E3 Trailer - New Adventures Look!, archived from the original on Dec 13, 2021, retrieved June fifteen, 2016
  26. ^ Lollapalooza 2011: Q&A with OK Go from USA Today, by Brandon James Smith, published Baronial 3, 2011, retrieved September 27, 2011

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Source: https://en.wikipedia.org/wiki/Here_It_Goes_Again

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